Write a title and description people click
The title tag and the meta description are the first words most people read about your product, before they ever see your page. They appear in search results, in browser tabs and in many link previews. A good pair is short, specific and honest about what the page offers.
1. Lead with what the page is about
Put the main topic or keyword at the start of the title, then your brand. “Simple pricing for small teams | YourProduct” tells a reader more than “YourProduct | Home”. Each page of your site deserves its own title: the pricing page, a feature page and a blog post should never share one.
2. Stay within a comfortable length
The meters use practical targets: 30 to 60 characters for a title, 70 to 160 for a description. They are a guide, not a rule. Results are cut by display width, so a title full of wide letters can be shortened earlier. When the preview ends with three dots, move the important words to the front.
3. Make the description a promise you keep
Write one or two sentences that say who the page is for and what they get: a price, a feature, a result. Avoid lists of keywords and vague words like “revolutionary”. If the page is a product listing, reuse the clearest line of your tagline. The listing copy checker flags vague wording for you.
4. Check the social card
When someone shares your link, the card usually shows an image, the title and a short description. Set Open Graph tags (og:title, og:description, og:image) so the card stays readable, and use an image with your product name or a screenshot rather than a plain logo.
5. Paste the tags
Copy the HTML tags into the head of your page, or into the SEO fields of your site builder. Most frameworks have a metadata setting for each page. After publishing, view the page source to check that only one title and one description are present.
Good practices
- One unique title and description per page.
- Match the words people search for, but write for people first.
- Keep your brand short at the end of the title.
- Add an FAQ to your page and mark it up with the FAQ schema generator, then go through the launch checklist before launch day.
