Write listing copy that explains itself
On a launch platform or a directory, your product shares the screen with dozens of others. People scan a logo, a name and one line of text, then decide in a second whether to open your page. The tagline does most of the work, the short description confirms it, and the long description answers the questions of the people who are already interested.
The tagline: what it is, for whom
Aim for one sentence that names the category and the audience. “A shared changelog for small software teams” beats “The future of product communication” because a reader knows immediately whether it concerns them. Skip the product name: it is almost always shown right next to the tagline.
The short description: the main benefit and how
Use one or two sentences to say what changes for the user and how the product does it. A concrete detail (an integration, a format, a time saved that you have measured yourself) is more convincing than an adjective. Keep it short enough to be read without scrolling in a card or a search result.
The long description: answer the next questions
People who read this far want to know who it is for, what it costs, and what they can try first. Cover those three points in plain words. If the form allows more text, use it for specifics, not for repetition.
How to use the checker
- Paste the three texts. The meters turn green when a field is within your target.
- Set the target of each field to the limit of the form you are filling in. The defaults (60, 160, 260 characters) are only a starting point.
- Read the suggestions: vague words, repeated words, several exclamation marks, words in capitals, and a tagline that repeats the product name.
- Check the launch feed preview to see your name and tagline the way visitors will.
Good practices
- Write for a busy reader, not for a search engine.
- Prefer verbs and nouns to adjectives.
- Never claim numbers you cannot show.
- Reuse your best line in your page title with the SERP preview, then follow the launch checklist to prepare the rest of your page.
